Willingness to pay for sustainable hotel services as a perspective of pro-environmental behaviors of hotel guests

Pro-environmental behaviors foster hotel sustainability, including the achievement of environmental goals. The willingness to pay more for sustainable services should be considered a key pro-environmental behavior. purpose this study is identify relationship between guests' in regard their behavior and selected socioeconomic characteristics. Two main research methods were used: systematic literature review diagnostic survey. A total 1317 questionnaires collected from guests six Polish hotels. beliefs was observed. Relationships (positive negative) (mitigating) higher costs also noted. Moreover, with financial status education as well younger found likely accept prices services.